La Orotava is located 335 metres above sea level in the valley that was once described by the German explorer and naturalist, Alexander Von Humboldt, as “that charming country, of which travellers of every nation have spoken with rapturous enthusiasm.”

Before the Spanish conquest of Tenerife, this was the Guanche kingdom of Taoro and was ruled over by the mighty Mencey Bencomo, considered the greatest of the island’s nine Menceys (Guanche kings).

The fertility of the soil and abundance of water sources of the Orotava Valley placed a high price tag on these lands. The wealthy settlers who came here following the conquest planted its slopes with sugar cane and built their homes alongside the saw mills and gofio mills of the small settlement that had begun to grow around the church of Nuestra Señora de La Concepción; Tenerife’s aristocracy had arrived.

In our opinion La Orotava is  still the classiest town on Tenerife; the whole of the old town is an open air museum of perfectly preserved sixteenth, seventeenth and eighteenth century mansions. Whilst it bustles with visitors during the day, drawn by its colonial beauty, at night La Orotava’s streets are equally vibrant as residents congregate in its bars and restaurants and to browse the town’s smart shops.

To get the most out of your visit to La Orotava make sure you have your copy of Real Tenerife  Island Drives OR Going Native in Tenerife